Expert choice for fernando trias de bes
When you want to find fernando trias de bes, you may need to consider between many choices. Finding the best fernando trias de bes is not an easy task. In this post, we create a very short list about top 7 the best fernando trias de bes for you. You can check detail product features, product specifications and also our voting for each product. Let’s start with following top 7 fernando trias de bes:
Best fernando trias de bes
1. El libro negro del emprendedor (Spanish Edition)
Description
Ser emprendedor constituye una postura vital, una forma de enfrentarse al mundo que implica disfrutar con la incertidumbre y la inseguridad de que sucedera manana. No existen ideas brillantes que, por si solas, den lugar a negocios redondos: lo esencial es como un concepto se pone en practica. Sin embargo el 90 % de las iniciativas fracasan antes de cuatro anos y solo el 3% de los manuales de empresa se dedican a explicar por que. De ahi la relevancia de este libro. Fernando Trias de Bes, coautor de La buena suerte, analiza los factores clave del fracaso y define los rasgos que debe reunir un verdadero emprendedor: motivacion y talento para ver algo especial en una idea que puede que otros ya conozcan. Pero, por encima de todo, es necesario disponer de un espiritu luchador: no fracasan las ideas, son las ilusiones las que se dejan vencer por falta de cintura, imaginacion y flexibilidad para afrontar imprevistos. / Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required to launch a business. Most of the literature is also obsessed with success stories, ignoring the much more illuminating and instructional lessons that can be learned from failure.2. El libro negro del emprendedor (Spanish Edition) (Gestion del Conocimiento) by Fernando Trias de Bes (2015-12-15)
3. The Time Seller: A Business Satire
Description
Internationally acclaimed, best-selling business author Fernando Tras de Bes pens a strikingly original fable that explores the nature of work and time - and a system that demands too much of each.In The Time Seller, AG and his family live in a smallish apartment with a not-so-smallish debt to the bank. But AG dreams of a different life and steps onto a path of exhilarating uncertainty.
4. The Little Black Book of Entrepreneurship
Description
A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind. Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business. And most of the literature is obsessed with success stories, while ignoring the much more illuminating and instructional lessons that can be learned from failure.
Featuring interviews and anecdotes from the author's nearly twenty years as an entrepreneur, The Little Black Book of Entrepreneurship identifies the 14 Key Failure Factors that every aspiring entrepreneur should be aware of before signing the papers.
"Entrepreneurs are the lifeblood of any economy, and yet over 90 percent of new entrepreneurial ventures fail. By forewarning would-be entrepreneurs about the 14 causes of failure, this book's thoughtful dose of reality will raise the quality of entrepreneurship by deterring misguided ventures and increasing the number of informed, successful start-ups." (Philip Kotler, author of Principles of Marketing and Marketing Management)
5. Good Luck: Creating the Conditions for Success in Life and Business
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Used Book in Good ConditionDescription
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesnt just come your wayits up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bestwo leading marketing consultantsthis simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secretto Maxs success lies in a story hisgrandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. Ina surprise ending, Good Luck comes full circle, offering the readerinspiration, instruction, and an engaging tale.6. Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Feature
ISBN13: 9780471455165Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Description
A revolutionary new system for generating the next big marketingideas and opportunitiesAccording to Philip Kotler, the widely acknowledged "father" ofmodern marketing, and Fernando Trias de Bes the marketingtechniques pioneered in the 1960s and '70s have worked too well.Fierce competition among products with little or nothing todistinguish one from another, along with modern product positioningand targeted marketing techniques, have led to increasing marketsegmentation. If the trend continues, individual market segmentssoon will be too small to be profitable. In Lateral Marketing,Kotler and Trias de Bes unveil a revolutionary new model to helpreaders expand beyond vertical segmentation and generate freshmarketing ideas and opportunities.
Philip Kotler (Chicago, IL) is the S. C. Johnson & SonDistinguished Professor of International Marketing at NorthwesternUniversity's Kellogg School of Management. Fernando Trias de Bes(Barcelona, Spain) is the founder of Salvetti & Llombart whoseclients include Pepsico, Sony, Hewlett-Packard, Nestl, CreditSuisse, and other top corporations.
7. Winning At Innovation: The A-to-F Model
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