Best platform revolution
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Best platform revolution
1. Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
Description
A practical guide to the new economy that is transforming the way we live, work, and play.
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Whats the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first owners manual for creating a successful platform business.
Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of todays up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
2. Summary of Platform Revolution: by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis
Description
Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis
Preview:
Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms.
Platforms connect two types of users in order to exchange something of value. This is different than the traditional pipeline model of business where something of value is created by transferring it from producer to producer with the consumer receiving it at the last step. Platforms are dominating production processes particularly because they reduce the costs of value creation, consumption, and quality control. Platforms serve consumer-facing markets as well as business-to-business markets and can power rapid growth through economies of scale.
Each side of the network depends on the other side to be in place in order to function, so a central challenge of any platform is to recruit users on both sides
PLEASE NOTE: This iskey takeaways and analysisof the book and NOT the original book.
Inside this InstareadSummary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis
- Overview of the Book
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- Key Takeaways
- Analysis of Key Takeaways
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3. Van Alstyne (Images of America)
Description
Images of America: Van Alstyne relates the story of a Texas town born in an era when small-town life was deeply ingrained in America. Founded by 1873, Van Alstyne is a close-knit, patriotic, religious, hardworking, and progressive-minded community. Surrounded by prime farmland, Van Alstyne thrived as a center for cotton ginning. In addition to railroad service, a far-ranging interurban line enhanced Van Alstynes transportation system for 40 years. The Van Alstyne Grays, a semiprofessional team that placed its stars into baseballs big leagues, represented the national pastime. The towns former opera house still stands, and so do other Victorian commercial buildings and homestangible reminders of a classic American town that continues to offer the amenities of a comfortable community.4. Matchmakers: The New Economics of Multisided Platforms
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Harvard Business School PrDescription
Dont let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and whove consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether youre an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book youll need in order to navigate this appealing but confusing world.
5. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
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PENGUINDescription
A quintessential work of technological futurism. James Surowiecki, strategy + business, Best Business Books 2017 InnovationFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our livesfrom virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacturecan be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trendsinteracting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioningand demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kellys bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is headingwhat to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into placeas this new world emerges.
6. Machine, Platform, Crowd: Harnessing Our Digital Future
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NORTONDescription
From the authors of the best-selling The Second Machine Age, a leaders guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MITs Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensens The Innovators Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
7. Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary: Includes Analysis
Description
Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms.
Platforms connect two types of users in order to exchange something of value. This is different from the traditional pipeline model of business where something of value is created by transferring it from producer to producer with the consumer receiving it at the last step. Platforms are dominating production processes particularly because they reduce the costs of value creation, consumption, and quality control. Platforms serve consumer-facing markets as well as business-to-business markets and can power rapid growth through economies of scale.
Each side of the network depends on the other side to be in place in order to function, so a central challenge of any platform is to recruit users on both sides.
Please note: This is key takeaways and analysis of the book and not the original book.
8. Platform Scale: How an emerging business model helps startups build large empires with minimum investment
Description
Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value.The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant.
Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood.
Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses.
Six core concepts for successful platform business model design
1. Re-imagine your business for platform scale
The mechanism by which these new business models scale so rapidly. Understand the shift in thinking needed to manage businesses with platform scale and the impact of network effects, virality, behavior design and data.
"We are not in the business of building software. We are in the business of enabling interactions."
2. Leverage interaction-first design
How detailed consideration around designing the producer-consumer core interaction is critical for building business models that leverage platform scale.
"The design of the platform business model involves the design of a core interaction followed by the design of an open infrastructure that will enable and govern this interaction."
3. Build cumulative value and minimize interaction failure
Know the key managerial decisions to focus on while managing platform scale businesses, all geared towards maximizing the ability of these businesses to enable interactions by scaling producer participation and minimizing interaction failure.
"Platform scale is achieved by maximizing the repeatability and efficiency of the platform's core interaction."
4. Solve chicken and egg problems
Platform business models face an all too familiar catch-22 chicken and egg problem on the way to scaling. This can be overcome by designing the conditions for sparking interactions.
"The solution to the chicken-and-egg problem requires a bait that can break the vicious cycle of no activity."
5. Design viral engines
Understand the drivers of viral growth in a world of networks and apply the viral canvas design-first approach to viral growth.
"Virality is a business design problem, not a marketing or engineering effort. It requires design before optimization."
6. Account for reverse network effects
Consider the counter view on platform scale and be on the lookout for conditions where scale can be detrimental to platform businesses.
"The goal of platform scale is to ensure the simultaneous scaling of quantity and quality, of interactions."
Platform Scale is a maker's guide for entrepreneurs, innovators and educators looking to understand and implement the inner workings of highly scalable platform business models.
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